Day 10 – The Start

Day 10 Quick Summary: The Start

We’re finally ready to write our opening paragraphs.

  1. Write the first sentence
  2. Write the second sentence
  3. Complete your opening paragraphs

Finally we’re ready to start writing. So we start at the start. Can you remember what I said yesterday about the start? Take a look to remind yourself.


The first thing to do is decide where you are going to store your article as you write it. I prefer to write important articles like this in Google docs – NOT direct to my site.

That way I can easily access the document in a friendly editing environment – plus I don’t want search engines to start indexing half finished and unedited items.

If you do write the article direct to your site, make sure you only hit the draft button, not the publish button (we’re also going to take the article through some automated grammar checking later, so you’ll want it in an easy copy and paste format).

Find some interesting fact or factoid about your topic and write your first sentence. If it can include some of the keywords in your title, that will probably help – but above all, that first sentence MUST hook in your reader.

Remember, the purpose of the first sentence is to get the reader to want to read the second sentence.

So now you’re ready to write the second sentence. Before you do so, write a list of synonyms for the top keywords in your title you got from the DAY 5 TASK – Step 8 (you documented it in your spreadsheet under the Keyphrase 1 Research tab – or if you’re using SEO Roadmaps, you can find the top keywords in the report you saved).

Try to use those in your second sentence. By doing this you are starting to semantically link the document to your topic. It’s not rocket science, but it’s the best thing we can do – plus, the best writers will always mix it up a little bit so they don’t sound repetitive.

Having said that, there is one more thing you need to know – and it’s called Rhetoric. Rhetoric is the “dirty little secret” the top copywriters NEVER reveal.

Rhetoric is only taught at the most expensive schools (and in the UK it’s down to just one now: Eton).

Rhetoric is used by all the top leaders, and it’s created more prime ministers and presidents than there are quangos in the known universe.

When one sentence follows another and they both start with the same word, it’s called Anaphora. When three sentences all start with the same word it’s an example of Anaphora mixed with Tricolon.

And that’s just 2 of over 400 rhetorical ways to bamboozle the public with your awesome writing (they’re called Rhetorical Figures though – just to put you off the scent of their real meaning, which is to Influence and Persuade).

Now you’ve got a few more ideas and pointers about writing, have a go at completing the first paragraph. When you’ve done that, give yourself a pat on the back and a good long break. In fact you can take 24 hours as you’ve done really well.

See you tomorrow.