Day 21 – GraphicsYes it’s graphics time. Our window shopping, like the best window shopping, is going to cost us nothing. We’re going in search of pictures.
No article worthy of the internet ever survived without a bunch of relevant graphics – even just one at the top by way of introduction.
But we have a hidden agenda. We’re going to take advantage of something called the <alt> tag and ensure that Google knows our images are as closely aligned to our topic as possible.
We’re also going to link the images (where possible) to more relevant content.
DAY 21 TASK
Head on over to Pixabay. Enter the keyword from your title (see your analysis spreadsheet). Pick an image (images on Pixabay are royalty free – ignore the sponsored ones which are usually shown at the top).
Insert the image into your article. If you’re using WordPress (or you can get at the HTML code behind your web page), then add the alt=”some useful description here” attribute to the HTML image tag. It will look something like this:
<img src=”labrador-puppy.jpg” alt=”Labrador puppy”>
Note that the image filename should say what it is (don’t use something like 123456.jpg) and the <alt> attribute should also state something similar.
If you want to add more images (that are relevant) this will help split the article up a little more and keep it interesting (as well as having more places to add more keywords – because they’re relevant – not because we want to stuff our article full of them!).
Finally, you can also make the img clickable by surrounding it with an HTML Link tag like this:
<a href=”https://en.wikipedia.org/wiki/Labrador_Retriever”><img src=”labrador-puppy.jpg” alt=”labrador puppy”></a>
If anyone clicks on the image, it will take them to a relevant page on Wikipedia – a highly trusted source – but more about those types of link shortly.
One final point about images. These will be picked up by Google and will often become further search results that link back to your article. There’s a lot more power to images than people realise. You WILL be judged by them!
And one final point about the alt=”” atribute. It’s there to help people with sight impairments, so it should describe what the image is about – for example, it could say: alt=”this is an image of a Labrador puppy”