Day 22 – Internal LinksBack in the day, the only links that counted on a website were external links. That is, links coming into a site. Google looked at the source of each link to decide if it came from a worthy source – and it would also check on the links coming in to that page too – uncovering a whole chain of links.
These links provide the so called ‘link juice’ that SEO experts talk about so often. It’s called juice because the idea is that it flows from page to page and depending on the quality of the site doing the linking, adds extra ‘fuel’ (aka juice) to the link.
As you know, Google gives each page a ‘rank’ (from their original patent ‘PageRank’) and the idea is that each ranking (from 1 to 10) is based on the link juice (plus other factors).
But things have changed as you now know, and that link juice is no longer so important.
Having said that, tests have shown it’s still possible to ‘juice’ the hell out of a page to get it to rank, it just won’t rank for very long (assuming another, better page comes along).
And on top of that, Google has become expert at understanding something called ‘unnatural linking’. If it spots a page with an unnatural link profile, the page can be demoted or even removed, and in the worst case, an entire site can be removed from the search results.
But backlinking still matters. And one aspect of that is internal linking.
Internal linking is the term used for links that connect pages within your site. Header and footer navigation bars are typical examples.
If you link relevant pages together, Google understands that as a whole, those pages tell them something about your site. They raise its authority status. It makes logical sense that Google will add some brownie points for this, so today’s task is to get that done.
DAY 22 TASK
If you have more than one page on your site on the same topic, place a link in a relevant place from one article to the next. You can continue the linking through all related articles.
Make sure you have at least one link from the home page of your site to your main article on the topic (the one you’re putting together in this course).