Day 28 – Analysing

Day 28 Quick Summary: Analysing

It’s time to turn on tracking and see how you’re doing.

  1. Setup a Google Analytics (GA) account
  2. Install your GA code on your site
  3. Install a tracker on your site
  4. Track your article’s progress

The hard work is done. But wouldn’t it be great to track the results? To see all that hard work paying off? Yes of course it would 🙂

But the reality is, this is only day 1 (or perhaps more accurately, the first day of thinking about your next article).

Sorry for that. You see, like puppies, SEO is not just for Christmas – not if you want to make some serious money doing it anyway.

However, it’s still fun watching your articles travel up the charts, and then watching the new traffic that results.

One caveat though. It does take time. The popular blogger Neil Patel says it takes at least 6 months. Since he’s been responsible for taking his blog from zero to nearly a million visitors (a month), I guess he should know more than most.

But the traffic will come, and often much much sooner, even if it’s only a trickle at first. This is because it takes Google a little while to measure and update all the statistics once they start giving your page some air time in the SERPs (Search Engine Result Pages).

Although the article I mentioned right at the start of this course (Day 1) is now ranking for 8 keyphrases in 2 months since publication, my top page is now ranking for 389 keywords. And if you take a look at the stats below, you will see it is responsible for 2,173 views in a single month.

That is the power of a well researched article built to give visitors the best possible experience. It’s promoted by Google simply because of that.

This is what New SEO is all about. Delivering value to readers and laying down relevant signposts to lead people there.

DAY 28 TASK

If you’re using WordPress and haven’t yet discovered the Jetpack plugin, you will love it. It’s built by the same people who built WordPress, and it’s free (there are paid options for the plugin, but they’re not necessary – for example they offer a backup option, but I use the UpdraftPlus plugin instead to do this at no cost).

The wonderful thing about having stats available direct from your site is that whenever you are updating it, you’ve got the stats right there in front of you. Go ahead and install it if you have WordPress. You will discover as you click around that you can go quite deep.

The best analysis tool of all is Google Analytics (GA) combined with Google Search Console. You add the search console options to your GA admin area, so sign into that first and add your site.

There are plenty of online tutorials and videos on YouTube to help if you haven’t done this yet, but here’s the details direct from Google (they’re a bit short on the detail side though!):

https://support.google.com/analytics/answer/1008080?hl=en

Here’s the very broad outline to give you an idea of the process:

  1. Set up your GA account using your Gmail login details
  2. Add a new site to your GA account
  3. Get the tracking code they give you when you add the new site and…
  4. Install it in the Header section of every page on your site
  5. Now you can access the analytics for that site (which will be empty at first until tracking starts)

If you’re using WordPress, you can install this Header and Footer plugin and insert your GA code in it, so it automatically appears on all your pages.

Finally, if you have SEO Roadmaps, you can track your article’s progress and history up the rankings week by week. I used to recommend Ahrefs.com, but like MOZ and most other professional trackers, they now charge upwards of $99 a month, so it’s no longer a proposition for most people.

If you’re not an SEO Roadmaps member, then you can track your article’s progress by entering its title into Google and scrolling down to find out where it’s got to, then make a note in your spreadsheet so you can see its progress.

That’s all for today. These analysis tools will come into their own as time goes by, and it will set off all those good hormones when you see the results of your work.