Day 5 – Competition

Day 5 Quick Summary: Spying on your competitors

Today we’re going to do some in depth page analysis

  1. Follow the detailed steps below to analyse a competitor’s page that’s already ranking in the search results.

Yesterday you entered your first article title into Google to check out who you were competing against.

You also took a screenshot of the top results so you can measure your progress later on.


Today’s task is to explore the content of those top pages.

Here are the steps:

  1. Open your Chrome browser and enter the title you selected.
  2. Open the top 10 organic results (not the ads) in new tabs in your browser (hold down the Control key whilst clicking on each of the results – and the pages will open in new tabs – use the Command key if you’re on a Mac).
  3. You should now have 11 tabs open in your browser – your original search results page, plus the individual pages of the top 10 organic results. This makes it easy to carry out the next set of operations.
  4. Delete any of the results that are not directly related to your search (it sometimes happens – Google is not yet perfect).
  5. Click this link to see my shared Google spreadsheet you can use to enter the analysis figures (make a copy of this sheet for your own use):
  6. There are 3 tabs in this example spreadsheet. The 1st tab lists your article titles you want to analyse and track. The 2nd tab shows the analysis for the 1st title you want to analyse and track. The 3rd tab shows the analysis for the 2nd title, and so on. Once your article is written and published, you will be updating the 1st tab every month (there’s little point in doing it more often, though you can if you want – except where you want to add more articles of course).
  7. Enter your title in tab 1 (see the example). Later in this course you will enter the URL and the date you published it, followed by its ranking position in the top 100 (month by month), and also the date of any updates you did to the article plus brief notes of what you did (usually it will simply be to add more words – all I keep track of is the word count when I do this – but I’m ahead of myself – that’s all to come).
  8. Open tab 2 at the bottom of the page (named “Keyphrase 1 Research”. Enter your first title (if you use my example spreadsheet, it will already be there as that field has already been linked to tab 1).
  9. Pick out 2 or 3 main keywords from your title. and enter them under the title in tab 2. For example, if your title is “how to breed labrador puppies”, then the 3 keywords are ‘breed’, ‘labrador’ and ‘puppies’ (see the example spreadsheet).
  10. Also in tab 2, copy and paste your top 5 – 10 competitor URL’s (that is, the top 5 – 10 results shown when you entered your chosen title into the search bar).
  11. Copy and paste each competing Title in Google’s search results.
  12. Enter the URL and Title match count for each of the pages. For example, if the 1st competitor page uses the exact same title in the URL and also as the title to the page, then enter 1/1 (see example spreadsheet).
  13. Note: if the exact title does not appear in either the URL or the title of a competing page, then you already have an edge over them (this is the case in our example spreadsheet, which shows 0/0 for the top 5 competing pages).
  14. Write down the total number of times your title appears within each of your competitors’ pages. To do this, select the first competitor page you opened in step 2 above, press Control + F to open the Find feature in your browser (Command + F on a Mac). Enter your title, press Return and it will bring up the number of results found (often this is zero – which is great). Enter those figures into your analysis spreadsheet.
  15. Open the tool (here’s the link: in 5 – 10 more tabs and enter the URL of each competitor page (found in step 2 above) – one in each newly opened tab.  The SEOBook tool will then break down each page’s content into phrases for you.
  16. Copy the word count for each page into your spreadsheet.
  17. Make a note of the top 5 keywords and densities and add them to your spreadsheet (see the example spreadsheet to see how I do this).

That’s all you need to do for today. It’s been a long session I know, but you have the basis here for all future research. We can (and will) dig into this even further later (as we push for the top), but for now this is all you need to do. Stay on easy street and see you tomorrow.